Understanding what stood in the way.
Customers struggled to find relevant products and the existing checkout introduced unnecessary steps, especially on mobile devices.
Retail experience
A high-performance commerce experience built around easier discovery, faster checkout, and a memorable brand.
Customers struggled to find relevant products and the existing checkout introduced unnecessary steps, especially on mobile devices.
The new experience simplified navigation, improved product presentation, reduced checkout friction, and focused performance work on the most commercially important pages.